Financial Education Built on Real Experience

We started daelorynvia because too many businesses were making critical financial decisions without understanding what their numbers actually meant. That seemed backwards to us.

12+

Years teaching financial analysis

850+

Business owners trained

95%

Report improved decision confidence

Why We Exist

Back in 2014, we noticed something frustrating. Business owners would come to us after making expansion decisions, taking on debt, or restructuring—only to realize later their cash flow couldn't support it. They had accountants. They had financial statements. But nobody taught them how to read the warning signs.

So we built daelorynvia around one question: what if business owners could analyze their own financial health before problems emerged? Not just understand their profit margin, but actually see liquidity constraints forming or solvency ratios shifting.

Our programs don't teach theory for theory's sake. We focus on the specific financial analysis skills that help you spot trouble early, evaluate opportunities properly, and talk to bankers with confidence. It's practical stuff—ratio analysis, cash flow forecasting, working capital management.

Clear Communication

Financial jargon helps nobody. We explain concepts in plain language using real business scenarios you'll recognize.

Relevant Examples

Every case study comes from actual businesses we've worked with. Changed details, same financial challenges.

Ongoing Support

Questions don't stop when courses end. We provide resources and guidance as you apply what you've learned.

Financial analysis workshop session with business owners reviewing cash flow statements

Business owner analyzing financial ratios on computer screen

Team reviewing solvency metrics and liquidity indicators

Who's Teaching You

We're not career academics. Before daelorynvia, we spent years doing financial analysis for manufacturing businesses, retailers, and service companies—sometimes during their best quarters, often during their worst.

Freya Pemberton

Chief Financial Analyst

Freya worked in corporate finance for eight years before joining daelorynvia in 2016. She's particularly good at explaining why certain financial ratios matter more than others depending on your industry. Her specialty is helping manufacturers understand working capital cycles.

Isla Thorburn

Senior Education Coordinator

Isla spent six years as a business lending analyst before transitioning to education. She knows exactly what questions bankers ask and which financial metrics they scrutinize most. She designed our cash flow forecasting module based on common mistakes she saw businesses make repeatedly.

How We Structure Learning

Our programs follow a specific sequence because financial analysis builds on itself. You can't properly assess solvency without understanding liquidity. You can't forecast cash flow without grasping working capital dynamics. So we teach in layers.

Foundation Metrics

We start with the ratios that matter most—current ratio, quick ratio, debt-to-equity. You learn what they measure, why they exist, and what values should concern you in your specific industry context.

Pattern Recognition

Numbers alone don't tell stories—trends do. We teach you to spot deteriorating liquidity, increasing leverage risk, and warning signs of cash flow strain before they become urgent problems.

Real Application

Theory meets practice through case analysis using actual financial statements. You work through scenarios involving expansion decisions, debt refinancing, and operational changes to see how different choices affect financial health.

Financial education classroom with participants working through liquidity analysis exercises